Cotton is the most commonly used natural fiber to make clothing; accounting for about 33% of all fibers found in textiles. Cotton farming is responsible for 24% insecticides and 11% of pesticides despite using about 3% of the worlds’ arable land.

Hence, we developed a fabric concept that contains zero cotton, yet maximum performance. Woven with minimum impact to shape the future of denim; ZERO-MAX® is the ultimate sustainability cooperation in the denim industry.