Mavi has teamed up with Orta Anadolu to protect endangered sea turtles by supporting the Ecological Research Society’s (EKAD) Indigo Turtles project.


Mavi, designer of contemporary denim styles inspired by the Mediterranean spirit, and Orta Anadolu, developer of innovative, high-tech denim fabrics, have joined forces to unite sea turtles with their natural habitat.


The Indigo Turtles project aims to protect two species of sea turtles native to the Mediterranean, Caretta caretta and Chelonia mydas, each of which has been navigating the earth for over a hundred million years. The project kicked off last year, helping fifteen thousand hatchling turtles reach the relative safety of the sea. Facing many difficulties, only forty percent of hatchling turtles reach the water and only one in a thousand survive there after. The Indigo Turtles project not only offers the little turtles hands-on help in the field, but also utilizes its impressive network to raise awareness about the problem and its potential solutions.


Along with hundreds of university volunteers, customers and followers, Mavi and Orta Anadolu employees join EKAD’s efforts in Belek, near Antalya/Turkey, from June to September. Volunteers from around the world help hatchlings climb out of their nests and begin their journey towards the open ocean.


Project video: https://youtu.be/qQcYk4U46EI


One T-shirt, ten sea turtles!
Every purchase of a Mavi Indigo Turtle t-shirt (only available in Turkey) safeguards the lives of ten baby sea turtles and makes a contribution to the Mediterranean basin. The t-shirts will generate resources to protect fifteen thousand hatchlings from four hundred nests.


Did you know…?
The Ecological Research Society (EKAD) was established by academics, most of whom are specialists on biodiversity and natural conservation.


The sea turtles have great importance for the Mediterranean’s marine and shoreline ecosystems, and a large proportion of Mediterranean sea turtle’s nesting grounds are on Turkey’s beaches.


It takes fifteen years for a turtle to reach reproductive maturity. Providing a secure environment for them to mature in is vital for the Mediterranean’s ecology.


In a secure environment, sea turtles live an average of sixty years.


Turtles spend most of their lives at sea. Only female sea turtles return to the beaches where they hatched to dig nests and lay eggs.


As most of their time is spent at feeding sites and on over-wintering migration, sea turtles generally nest only once every three years.


On average, a female sea turtle lays three thousand two hundred eggs and builds forty nests in her lifetime.