Orta Anadolu and Garmon Chemicals join forces to be the first in the industry to apply the GreenScreen® methodology on denim fabrics.
Environmental solutions are required as a response to game-changing business transformations that are starting to take place in the apparel industry. Those changes are driven by an increasing pressure coming from public opinion asking the textile industry for a way more ethical approach. To retain their positions of strength, fashion / lifestyle brands and industrial actors alike nowadays have to re-think the level of responsibility of the chemistry present on their products and prioritize it alongside the consumer insights and technical expertise required to conceive and produce the innovative products they need. This has allowed Garmon Chemicals and Orta Anadolu to pioneer a successful breakthrough approach to a new breed of highly conscious denim materials.
“GreenScreen® for Safer Chemicals” is a revolutionary, publicly available and transparent chemical hazard screening method developed by the NGO “Clean Production Action” (CPA) to help our society move quickly and effectively towards the use of greener and safer chemicals. It’s an assessing methodology purely based on toxicology and aimed at identifying safer chemicals.
Garmon Chemicals is the first company to have obtained GreenScreen® certification on a large number amount of their chemicals and currently leads the way, by far, in garment processing. Orta Anadolu has decided to pioneer the adoption of garment chemistry onto textile, leading to the development of denim fabric advancements.
Orta Anadolu and Garmon Chemicals, through their GreenScreen® collaboration, pave a new way of working based on the simultaneous presence of very diverse disciplines. This cross-functionality is efficiently used to generate new knowledge and set an example to follow.
Both Garmon Chemicals and Orta Anadolu have a reputable history on approaching every aspect of textile industry with social and environmental sustainability in mind.
Orta Anadolu launched its sustainability division ‘OrtaBlu’ in 2010 in order to communicate company’s sustainability efforts and to promote responsible production plus lifestyles. Garmon sets its ecological standards by sustainability by innovation and efficiency. The company believes that sustainability brings the opportunity to innovate and become a pioneer in textile industry and builds greater emotional connection between brand and the community.
Being well aware of these facts, and Orta Anadolu and Garmon Chemicals volunteered for the environmental missionary as they burden to introduce GreenScreen® Methodology.
The official launch of the campaign will be at The Kingpins Show Amsterdam with the seminar “Be a Part of The Solution” on the first day of the show, April 15 at 13:00. The following event will take place at Denim by Premiere Vision Barcelona in May.