By Jasmin Malik Chua / Source: Ecouterre


Olivia Wilde, H&M, Conscious Collection, eco-celebs, eco-friendly celebrities, sustainable celebrities, eco-fashion, sustainable fashion, green fashion, ethical fashion, sustainable style, eco-friendly partywear, sustainable partywear, eco-friendly formalwear, sustainable formalwear, eco-friendly dresses, sustainable dresses, organic cotton, organic linen, recycled polyester, Tencel, organic silk

is getting the hero it deserves. The Swedish retailer has tapped —and, we hope, her eco-crime-fighting alter ego, Princess Layers—to be the new face of its environmentally sustainable “Conscious Exclusive” collection. The line’s third celebrity spokeswoman, the Hollywood actress suceeds supermodel Amber Valletta, who in turn inherited the role from French singer-actress Vanessa Paradis in 2013. Wilde, an environmental advocate and the co-founder of philanthropic e–tailer Conscious Commerce, will model pieces from the range ahead of its launch in 200 H&M stores worldwide, as well as online, on April 16.

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