By Jasmin Malik Chua, Source: Ecouterre

Vivienne Westwood is ready to rein in fashion empire for the good of the planet. “I have decided not to expand any more. In fact I want to do the opposite,” she told the Observer on Saturday. “I am now more interested in quality rather than quantity.” The legendary British designer, who is launching a celebrity-led campaign, backed by the likes of actor George Clooney, Coldplay frontman Chris Martin, director Terry Gilliam, and model Georgia May Jagger, to promote Greenpeace’s “Save the Arctic” initiative, said she wanted to focus on preserving and improving what her label already has, rather than capitalize on her recent success in China and the United States.

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