By Jasmin Malik Chua, Source: Ecouterre

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Standing under a 94-foot-long blue whale at the American Museum of Natural History’s Milstein Hall of Ocean Science, musician Pharrell Williams and his now-infamous hat made an announcement that was nothing short of monumental. “The oceans need us now,” Williams said Saturday evening as he announced the launch of a long-term collaboration between denim label G-Star Raw and Bionic Yarn, the textile company he co-founded to produce fabric from recycled plastic bottles. “Raw for the Oceans,” which will debut in stores and online August 15, will be the first denim collection derived from fibers made from collected ocean plastic.

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