By Ross Brooks, Source: PSFK

Zuzance is a new startup that wants to create a line of affordable NFC-enabled clothing that can be customized to your needs. Their first offering is a hoodie that comes equipped with four Broadcom Topaz NFC tags. The idea is to create wearable tech that has no pre-defined function, you’re the one in complete control.

One thing that’s missing from the Zuzance hoodie is the outrageous price tag, which has instead been replaced by an affordable $50 asking price. Each of the waterproof tags can be programmed to perform a specific function, such as opening launching an app on your phone, programming your satellite navigation, or discreetly transferring information to others.