By Jasmin Malik Chua, Source: Ecouterre
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Just call StyleLend the “Airbnb of dresses.” Founded by model-turned-entrepreneur Lona Alia Duncan, the peer-to-peer marketplace enables women to access the “infinite dream closet” while monetizing the contents of their existing one. Duncan, who was born in Albania but now calls San Francisco home, arrived at the concept of StyleLend while traveling in Paris, where she wished she could trade her massive suitcase of clothing for the ease of borrowing from a chic Parisian. As someone with a brimming social calendar, Duncan often found herself in front of a wardrobe full of clothes but nothing to wear, a problem exacerbated by her reluctance to be photographed in the same garment twice. “Having something different every time to wear makes me feel confident, beautiful, and powerful,” she writes on her website. “But wearing something new every time can get really expensive since I love designer brands and they can be $300-plus per dress.”
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See more at: Ecouterre