By Kirin Rinehart / Source: Ecouterre

Engrained in Melbourne-based outerwear design house ’s ethos are two simple values: timeless style and quality over quantity. Focused on a “considered” design approach, Gehrich places great emphasis on form, function and materials in each piece of outerwear designed and created. Established by designer Samantha Gehrich and Chris Thomas in 2013, Gehrich’s mantra is refreshing against the backdrop of mass produced fashion houses. “We decided against the fast-fashion path and now we have the opportunity to decide the path for GEHRICH within the fashion world.”

Chris tells Ecouterre, “The ultimate goal of this process is always to end up with a wearable, stylish and luxurious piece that is constructed to stand the test of time.”

Despite the significant amount of research it took, it was important to GEHRICH to produce their main collections and all outerwear pieces locally in Australia. Just as each design is purposely created, Gehrich’s business model exemplifies the same attention to detail. Although producing locally was a difficult undertaking, the benefits significantly outweigh any hardship. “The main advantage it gives us apart from being more ethical is a greater level of control over the whole production process.” The reward is an outerwear and accessories line reflective of their true vision. The benefit is also seen through the support of local businesses and local skills. “We may not have a vast network of garment manufacturers in Australia anymore, but what we do have are some very talented tailors and garment workers.”

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