By Jasmin Malik Chua, Source: Ecouterre

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Looking to ditch your Lululemons? Alternative is launching its first full-scale activewear label this month. Featuring the apparel firm’s suite of eco-friendly jersey, spandex-jersey, and French terry fabrics, “Move by Alternative” includes a variety of bras, bottoms, tops, and layering pieces for women who aren’t “defined by their activity, practice or sport,” according to Tiffany Ruiz, Alternative’s lead designer. The collection is chockfull of comfort- and performance-enhancing details, such as keyhole cutouts to increase ventilation, hidden pockets for stowing precious cargo, and heat-transferred labels to minimize skin irritation.

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See more at: Ecouterre