By Kristen Philipkoski / Source: Eat, Sleep, Denim

Diesel launched a new store concept at its flagship in New York City at 59th Street and Madison Avenue on Black Friday, and thank goodness because now we have a place to kneel down before denim with thanks and praise.

The store is meant to feel like an apartment that happens to feature a denim temple in the back. The Observer explains:

Diesel’s Temple was fashioned after a home’s wine cellar and it displays jeans and jean jackets in a similar manner; the super high end pieces are enclosed behind glass, but more attainable shelves of skinny and boyfriend jeans are open for the perusing. ‘We did great deal of research on modern cellars and the lighting effect to enhance clarity of the glass,’ said Mr. (Masamichi) Katayama (the architect).

The racks are pictured in the first photo below. The brand’s artistic director Nicola Formichetti (who is also Lady Gaga’s former stylist) worked closely with Katayama on the concept, and will roll it out to the rest of Diesel’s stores in 2016.

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