ORTA has been partners with The Alliance for Responsible Denim (ARD) from the very beginning.

The ARD is an Amsterdam based initiative led by Amsterdam University of Applied Sciences, Circle Economy, Made by and House of Denim and brings together a collective mindset for denim brands to work together to make denim more sustainable.

The overall aim of PCRD (Post-consumer Recycled Denim) focus area is to scale up the market for PCRD by organizing demand and in turn boosting supply and scale of PCRD in the market.