COVENANT HOUSE BLU GENE PROJECT
ORTABLU partnered with Covenant House to help support young people on streets.
Jeans made of ORTA fabrics were designed by ROARK, a collective of young fashion designers out of LA and distributed during the event; coupled by some pizza with and a genuine conversation
We also had a photos hoot with the teenagers wearing their new jeans from the waist down to respect their privacy, and we used them to make billboards to promote the initiative.