• COVENANT HOUSE
    BLU GENE PROJECT

COVENANT HOUSE BLU GENE PROJECT

ORTABLU partnered with Covenant House to help support young people on streets.

Jeans made of ORTA fabrics were designed by ROARK, a collective of young fashion designers out of LA and distributed during the event; coupled by some pizza with and a genuine conversation

We also had a photos hoot with the teenagers wearing their new jeans from the waist down to respect their privacy, and we used them to make billboards to promote the initiative.