By Morgana Matus, Source: Ecouterre
Have your eye on a pair of expensive designer jeans? Why pay a pretty penny when you can lease them inexpensively, instead? Dutch entrepreneur Bert van Son, who owns the Mud Jeans line of organic and recycled denim, recently launched a service that allows customers to do just that. “Lease a Jeans,” as the initiative is dubbed, may not exactly make bank, but van Son says the concept is in line with a growing notion that the use of an item outstrips any claims of ownership. Bonus: It might even increase customer loyalty.
RENT-A-JEAN
“We thought it must be possible to get our jeans back somehow, and reuse them in the recycle process,” he told Fast Co.Exist earlier this week. “So, we thought, ‘Why not stay the owner of the jeans and let people use the jeans, rather than owning them?’”
Customers pay 20 euros (about $27), plus 5 euros a month for the duration of the contract.
Customers pay 20 euros (about $27), plus 5 euros a month for the duration of the contract.
Customers pay €20 (about $27) up front to cover shipping and administration fees, plus an additional €5 a month for the duration of the contract, which typically lasts a year. And should you rip a hole in your pants, the cost also includes free repairs.
When the contract is up, you can either send the jeans back, obtain a new pair by paying a reship cost and the lease fee, or assume permanent custodianship of the jeans by forking up €44 in installments. Returned jeans are either washed, repaired, and released back into the wild, or they’re shredded and sent back to the factory to be turned into new dungarees.
Mud Jeans uses a blend of virgin and recycled or off-cut fibers not only because it’s better for the planet, but also because the move makes financial sense. The company sources high-end Turkish organic cotton that is “quite expensive,” according to van Son. Recycled material currently makes up about 40 percent of Mud Jeans’ product, but van Son is confident he can increase it to about 50 percent.
“Cotton is a very big polluter in our world. Even organic cotton uses a lot of water. So, if there is a way of helping, it’s good,” he added.
6 Comments
Hey I know this is off topic but I was wondering if
you knew of any widgets I could add to my blog that automatically tweet my
newest twitter updates. I've been looking for a plug-in like this for quite some time and was hoping
maybe you would have some experience with something like this.
Please let me know if you run into anything. I truly enjoy reading your blog and I look forward to your
new updates.
My coder is trying to convince me to move to .net
from PHP. I have always disliked the idea because of the expenses.
But he's tryiong none the less. I've been using Movable-type on a variety of websites for about a year and
am worried about switching to another platform. I have heard
excellent things about blogengine.net. Is there a way I can import all my
wordpress posts into it? Any kind of help would be really appreciated!
Having read this I believed it was very enlightening.
I appreciate you spending some time and effort
to put this article together. I once again find myself personally spending a
significant amount of time both reading and commenting.
But so what, it was still worth it!
What a stuff of un-ambiguity and preserveness of precious know-how on the
topic of unexpected feelings.
Hello! Quick question that's entirely off topic.
Do you know how to make your site mobile friendly? My
weblog looks weird when browsing from my iphone4. I'm trying to find a theme or plugin that might be able to fix this problem.
If you have any recommendations, please share. Thanks!
An outstanding share! I've just forwarded this onto a colleague who had been conducting a little homework on this.
And he actually bought me dinner simply because I stumbled upon it for him...
lol. So let me reword this.... Thanks for the meal!! But yeah,
thanks for spending the time to discuss this topic here on your internet site.
Leave A Comment