By Benjamin Simons, Source: Rawr Denim
Lead
As Spring/Summer 2014 collections begin to hit retailer’s shelves, we see Naked & Famous unveil yet another what-will-they-think-of-next creation that is sure to raise eyebrows amongst new and seasoned denim heads alike. We’ve recently seen the brand release a pair of White/Black Selvedge Denim and Wax Coated Stretch Denim, and this time around we’re introduced to their Scratch-N-Sniff Mint Denim. Following up their past Scratch-N-Sniff Raspberry Denim model, the raspberry scent was so popular amongst fans that they decided to that iterate on their material and take on a more herbal smell.

Sporting their WeirdGuy fit, which is a slim fit that tapers from the knee down and has a medium rise, the Mint model is constructed from a lighter weight 12.5 Oz. Japanese denim. As the name suggests, these jeans emit a mint scent when scratched. Through a special baking technique, a special coating containing mimi microcapsules is applied to the denim that is designed to last up to 5 washes; depending on how they are worn and cared for.

See more details at: Rawr Denim