by Jasmin Malik Chua,

H&M uses more certified-organic cotton than any other company in the world. By 2020, 100 percent of its cotton will be from sustainable sources, including Better Cotton, organic cotton, and recycled cotton.

CONSCIOUS COLLECTION

To its credit, H&M doesn’t paint a perfect picture. It wasn’t so long ago, after all, that the fashion chain was raked over the coals for destroying perfectly serviceable clothing, participating (perhaps unwittingly) in an alleged “organic cotton fraud,” mass faintings at a factory in Cambodia, and dumping hormone-disrupting chemicals into China’s waterways.

“We are proud about the achievements we have made during the year, but we are also aware of the challenges ahead,” says Helmersson, the company’s sustainability chief. “We strive to be transparent about our progress and the report is an important part of that. There are a number of things that really standout such as our plan to further support social development in one of our most important sourcing markets, Bangladesh, as well as H&M being the biggest user of organic cotton in the world.”

(Source: www.ecouterre.com )