By Robbie Couch, Source: Huffington Post

When it comes to combating homelessness, compassion remains a rarity in several cities (we’re looking at you, Houston Mayor Annise Parker and Tesco supermarket in London), however Vancouver is bucking that inhumane trend for its community’s most vulnerable members.

RainCity Housing, a nonprofit that provides specialized housing for people living with mental illness and addiction, partnered with Spring Advertising to launch a month-long hospitable campaign for Vancouver’s homeless.

Instead of depicting all-too-familiar imagery showcasing downtrodden faces, RainCity Housing created two types of bench advertisements to get their point across, according to Communication Arts.

One bench transforms into a temporary shelter with a makeshift roof and also features RainCity Housing’s address, where homeless individuals can find support.

Read the rest at: Huffington Post