by Sandeep Agarwal | Filed under Denim Collections – Int’l.
AEO is a famous retailer in US with denim as a cornerstone products. It would be interesting to know more about the store and to see how the store has performed , what types of jeans and at what prices are they selling currently.
Founded in 1977, American Eagle Outfitters, Inc. is an apparel and accessories retailer with an annual turnover of over $2.8 billion and operates more than 1,000 retail stores in the United States and Canada, and online at ae.com. The Company also operates a wholesale segment under the Free People and Leifsdottir brands. Through its family of brands, American Eagle Outfitters, Inc., offers clothing, accessories and personal care products.
The Company operates under the American Eagle, aerie by American Eagle, and 77kids by american eagle (77kids) brands. As of January 29, 2011, the Company operated 929 American Eagle Outfitters stores, 148 aerie stand-alone stores and nine 77kids stores. As of January 29, 2011, it operated 1,086 stores in the United States and Canada under the American Eagle Outfitters, aerie and 77kids brands. During the fiscal year ended January 29, 2011 (fiscal 2010), it opened 34 new stores, consisting of 14 AE stores, 11 aerie stores and nine 77kids stores. During fiscal 2010, it remodeled 18 stores, including 17 AE stores and one aerie store.
The American Eagle Outfitters brand targets 15 to 25 year old men and women, achieving the perfect combination of American prep and fashion. Denim is the cornerstone of the American Eagle product assortment, which is complemented by other key categories, including sweaters, graphic t-shirts, fleece, outerwear and accessories. Though Abercombie and Fitch is sometimes considered a competitor of American Eagle, the merchandise offered by American Eagle is considered to be “retro/vintage” cost-efficient clothing, whereas Abercrombie & Fitch merchandise has become an internationally-known “near-luxury” line of clothing with “preppy”, high-grade & high-priced fashions, on the same level with that of companies such as the Polo Ralph Lauren company.
The retail price range of AEO jeans is usually between $39.50 to $49.50 , though some jeans are sold at $79.50 also. However, a majority of the jeans are being sold at discounted prices and the average achieved prices hover around $29.50 . Here is a look at some of their women’s denim jeans and it is interesting to see that most of the styles are either skinny or jeggings .
SKINNY JEAN : STYLE: 0436-7050
Product Details:
100% Cotton
• Soft cotton denim
• Low rise
• Sexy skinny 13” leg opening
• Extreme rip & repair detailing
• Bleach splatter details
• Original price – $79.50. Currently discounted to $49.95
SKINNY JEAN : STYLE: 0436-7049
Product Details:
98% Cotton, 2% Spandex
• Softest stretch cotton denim
• Low rise
• Sexy skinny 13” leg opening
• Five-pocket style
• Extreme distressed detailing
• Price : $79.59 . Currently discounted to $29.99
JEGGING : STYLE: 0431-7996
Product Details:
89% Cotton, 9% Elasterell-P, 2% Spandex
• • Soft stretch cotton denim
• • Fit like your favorite legging
• • Low 7.75” front rise
• • Higher 13” back rise
• • Most fitted 10.75” leg opening
• Price- $49.59. Currently discounted to $29.99
SKINNY JEAN : STYLE: 0432-7994
Product Details:
98% Cotton, 2% Spandex
• • Soft stretch cotton denim
• • Low 8” front rise
• • Higher 13.25” back rise
• Slim through the hip and thigh
• Skinny 12.75” leg opening
• Price – $49.50 . Currently discounted to $29.99
SKINNY JEAN : STYLE: 0432-7947
Product Details:
99% Cotton, 1% Spandex
• • Softest stretch cotton denim
• • Low 8” front rise
• • Higher 13.25” back rise
• • Slim through the hip and thigh
• • Skinny 12.75” leg opening
• Medium antique denim wash
• Whiskered details
• Price – $39.50 .Currently discounted to $19.99
STRAIGHT JEAN – STYLE: 0435-7907
Product Details:
79% Cotton, 21% Elasterell-P
• Soft stretchiest cotton denim
• Low rise
• Straight fit from knee down
• Slim fit through the hips
• 15 1/2” leg opening
• Deep indigo denim wash
• Price – $39.50 . Currently discounted to $19.99
FAVORITE BOYFRIEND JEAN : STYLE 1432-7087
Product Details:
99% Cotton, 1% Spandex
• Soft stretch cotton denim
• Low 7.75” front rise
• Higher 13” back rise
• Easy through hips & thighs
• Relaxed through the knee
• 20” leg opening
• Vintage medium dark wash
• Fading and whiskering
• Price – $39.50 . Currently discounted to $29.99
JEGGING ANKLE : STYLE: 0431-7089
Product Details:
71% Cotton, 27% Polyester, 2% Spandex
• Softest stretch cotton denim
• Fit like your favorite legging
• Sleek and slim
• Most fitted 10.75” leg opening
• Slightly cropped calf length
• Zipper detail at ankles
• Horizontal seams at knees
• Flap back pockets
• Military cargo leg pockets
• Price – $59.50. Currently discounted to $19.95
JEGGING ANKLE : STYLE: 0431-7114
Product Details:
69% Cotton, 29% Polyester, 2% Spandex
• Soft stretch cotton denim
• Sleek and slim
• Sleek light grey wash
• Belt loops, zip and button fly
• Back flap-patch pockets
• Flap cargo pockets at legs
• Curved front and coin pockets
• Most fitted 10.75” leg opening
• Price – $59.50 . Currently discounted to $19.95
And to stress the denim roots of American Eagle, here is a nice ‘Denim Song’ from AE.
(Source: www.denimsandjeans.com )
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