By Jasmin Malik Chua, Source: Ecouterre

Forever 21 has had a busy weekend. Not only did the fast-fashion powerhouse announce plans to the largest single-rooftop solar-power system in Los Angeles County, it also unveiled a new 18,000-square-foot concept store that promises greater quantities and even deeper discounts on its already cut-price clothing. Based in South Gate, just 10 miles from the company’s Lincoln Heights headquarters, where the proposed SunPower system will roost, F21 Red boasts numbers that defy probability, with camisoles that start at $1.80, tees and tank tops at $3.80, leggings at $5, and jeans at a barrel-scraping, economics-defying $7.80.

MIXED SIGNALS

“We are very pleased to unveil the first F21 Red store in the Azalea Shopping Center,” Don Chang, founder and CEO of Forever 21, says in a statement. “With F21 Red we are able to deliver greater quantities of the styles our customers seek, while maintaining the value with entry-level category price points Forever 21 is known for offering.”

Read more at: Ecouterre