by Jasmin Malik Chua, Source: Ecouterre

H&M is putting on its fancypants. The Swedish retailer announced on Tuesday the launch of “Conscious Exclusive,” a collection of partywear derived from sustainable fabrics such as organic cotton, recycled polyester, recycled polyamide, and Tencel. Inspired by old Hollywood glamour, the formal duds include sweeping gowns and natty suits for women, as well as a “rock-and-roll red-carpet style” that brings “real attitude to spring tailoring” for men, according to Ann-Sofie Johansson, H&M’s head of design.

GREEN WITH GLAMOUR

“I love how this collection has pure glamour and style, and is made from more sustainable materials,” Johansson says. “For us at H&M, it’s natural to think about sustainability, and to have it at the heart of our work.”