This past week “Go Forth,” a 60-second film unveiled by Levi’s, premiered on Facebook as a part of the company’s “Levi’s Legacy” campaign. It is expected to reach 325 million worldwide before hitting movie screens tomorrow and premiering on television later this month. The film spotlights those who have made a difference in our world and will encourage fans and viewers to support their efforts as well.
In addition to the short film, the Facebook page also highlights Water.org, a non-profit organization founded by Matt Damon and Gary White. Fans and Facebook users are invited to pledge to support to the cause, whose mission is to get to 100,000 pledges worldwide. By reaching this goal, it means that Water.org will bring clean water to 8,000 people for life.
Damon and White are the first pioneers that Levi’s is highlighting. Throughout the season, Levi’s plans to include other inspiring leaders as well through the company’s Facebook platform. Visit the “Go Forth” campaign on Facebook to pledge and to learn more.
(Source: www.ecorazzi.com )