By Chip Bergh, Source: Ecorazzi

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Denim jeans were intended to last. Levi Strauss and Jacob Davis invented “blue jeans” in 1873. Once seen as attire for working men, jeans have evolved tremendously and can be tailored to fit any wardrobe or occasion. While the style of blue jeans shows no sign of going away, Chip Bergh, the CEO of Levi’s, has a very sustainable approach to longer lasting jeans: don’t wash them.

Bergh participated in Fortune’s Brainstorm Green conference, where he spoke about eschewing washing machines in favor of extending the life of your beloved blue jeans, but also as a way to help the environment. Bergh says skipping the laundromat saves a lot of water and, with durable jeans that last so long, consumers will save money by choosing Levi’s jeans. In fact, Bergh himself hasn’t washed his favorite pair of jeans in the entire year that he’s had them.

Read more at: Ecorazzi