Anti-animal testing activists rejoice! Lush has put the horrific sequences of animal testing into a space where no-one can ignore it: one of London’s busiest shopping streets.
Joining forces with Humane Society International, Lush Cosmetics today launched the largest-ever global campaign to end animal testing on cosmetics in its Regent Street store window.
Horrified shoppers witnessed the ‘test subject’, a young woman called Jaqueline Traide, being put through a series of tests that highlight the pain and cruelty inflicted on animals during laboratory tests on cosmetics.
Unlike the real life animals that through painful experiments each and every single day for the sake of beauty, 24-year-old Jaqueline had volunteered to be put through tests such as: – Being force-fed, her mouth stretched open with two metal hooks – Having irritant sprayed into her eyes – Being restrained for ten hours
- Having a large strip of her hairline shaved off using electronic clippers
- Being manhandled by a lab technician
Publicly humiliated and nursing the red-raw skin on her cheeks after having various wonder creams put on her body, Jaqueline was, unlike helpless animals around the world, free to go home after the experiments had ended. The animals on the other hand will have suffered a miserable death.
Speaking to the Daily Mail, Lush campaign manager Tamsin Omond said: ‘The ironic thing is that if it was a beagle in the window and we were doing all these things to it, we’d have the police and RSPCA here in minutes. But somewhere in the world, this kind of thing is happening to an animal every few seconds on average. The difference is, it’s normally hidden. We need to remind people it is still going on.’
Humane Society spokeswoman Wendy Higgins said it was ‘morally unthinkable’ that cosmetic companies should continue to profit from animal suffering, adding there could be ‘no justification for subjecting animals to pain for the sake of producing lipstick and eye shadow’.
Well done for Lush and Humane Society International for taking a risk and showing people exactly what is going on behind closed lab doors!
(Source: www.hippyshopper.com )