More than 130 exhibitors and foreign participants of the 6th edition of Première Brasil showed differentiated tissues, sustainability and new products for winter 2013. The event, which has the support of Brazilian Textile and Apparel Industry Association (ABIT), took place between 4 and 5 July in Sao Paulo (SP).
Aguinaldo Diniz Filho, president of the organization, said the fair has a fundamental role in the timing of the brazilian fashion industry. “The Première Brasil brings a differential, which is the anticipation of trends and product launches to large companies. We can check closely with raw material value, “he said.
The corridors of the event, visitors were able to discover new supplies for making clothes and manufacturers concerned with issues of sustainable production processes. Newcomer in the hall, YKK, is one of the companies that bet on environmentally friendly concepts. Present in the brazilian market for 40 years, the manufacturer of zippers and buttons presented 191 new articles during the PB, especially the line “Natural,” which refers to environmental issues. Vivian Dias, coordinator of the design industry, explains the novelty. “We launched a zipper made from recycled pet, and buttons produced without chemical process. We know that being sustainable is important and at the same time is a difference, “he says.
To represent a balance between luxury and sustainable, Santanense launched denins with rustic look, but with light weight. But the search for weaving a harmony with nature goes beyond fashion trends. According to marketing manager, Eleonora France, environmental awareness is already part of the routine in the industry for over 25 years. “We have a treatment plant since 1970, where we recover the water extracted from the St. John River and refund cleaner than before it is used. It is a strategy direction to be different, “he says. Still according to France, all cotton purchased by the company is chosen from social precepts.
The initiative to launch innovative products has not been set aside by the producers. With inspiration from the cosmic and alchemy, the Sultextil, knitting de Caxias do Sul (RS), invested this premise to give new look to your articles. Thus, presented velvets and shiny satin, jacquards with designs already formed in the very fabric of the fabric and mesh with the look of jeans. Paola Reginatto, the factory director, believes in the power of the fair to take off its sales and confirm the strength of his new collection. “We are the Premiere Brazil since the first edition and realized a 10% increase in turnover since the last appearance.
What we bring is a strong trend we’ve seen on international runways, “said the executive.