By Jasmin Malik Chua / Source: Ecouterre
For Patagonia, it’s out with the new, in with the old. The outdoor-clothing company has just launched “Re///Collection,” a capsule line-cum-“design experiment” composed almost entirely of recycled—and recyclable—materials. Characterized by clean, unfussy lines, each of the 10 outerwear styles comprises 100 percent reclaimed textiles, 100 percent recycled-polyester waist drawcords, 85 percent recycled-polyester labels, 80 percent recycled zippers, and 50 percent recycled buttons. From reversible fleece vests with hand-warmer pockets to a weather-resistant quilted down jacket with welted wool details, the pieces have been built to strike just the right balance between function and comfort, performance and sustainability.
The “cornerstone” of the collection, according to Patagonia, is its use of 100 percent recycled down. Salvaged from used products, the combination of 600-fill-power goose and duck down provides the performance benefits of its virgin counterparts without any additional burden to the waste stream.
“From the insulation to the outer materials—all the way down to the buttons and drawcords—this collection is an experiment in creativity and responsibility,” Johnson said.
Another featured textile is Patagonia’s recycled wool, which consists of 60 percent shredded bits of discarded wool sweaters and 30 percent recycled polyester, plus 10 percent recycled nylon for extra durability.
By repurposing previously dyed fabrics, Patagonia says, the company is not only diverting textiles from the landfill, but it’s also paring back on water and chemical use.
“Patagonia is distinctive because of all the environmental work that it does, and when we think about products, we think about all the environmental work before we start designing,” Miles Johnson, Patagonia’s creative director of product design, said in a statement. “From the insulation to the outer materials—all the way down to the buttons and drawcords—this collection is an experiment in creativity and responsibility.”
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