By Mary Mazzoni / Source: TriplePundit

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Before you bust out the snacks this Sunday, you may want to reach for a tissue, because you’re about to feel things.
Before you bust out the snacks on Sunday, you may want to reach for a tissue, because you’re about to feel things.

With a busy week behind you and the weekend within reach, there’s no shame in taking things a bit easy on Friday afternoon. With this in mind, every Friday TriplePundit will give you a fun, easy read on a topic you care about. So, take a break from those endless email threads, and spend five minutes catching up on the latest trends in sustainability and business.

The perennial frenzy over Super Bowl ads is upon us. As we gear up for the biggest game of the year, it always seems like half the viewers are more excited about the commercials than anything else. So, before we turn on our TVs this Sunday, let’s take a moment to recognize companies that used their million-dollar ad spots for something bigger than themselves. Grab a tissue, you may need it.

1. Chipotle, “Back to the Start”

Back in 2012, Chipotle landed its first national ad spot during the Super Bowl. The company used the opportunity to present its sustainable philosophy in a two-minute film. The haunting ad, which features Coldplay’s “The Scientist,” was ahead of its time and surely stood out from amped-up ads for processed snack foods. After drying their tears (admit it, you welled up there in the middle), viewers were encouraged to download the short film on iTunes, with proceeds benefiting the Chipotle Cultivation Foundation.

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