By Sandeep Agarwal, Source: Denims and Jeans

CRAiLAR Technologies Inc. which produces and markets a natural fiber made from flax and other bast fibers, has entered into a marketing and development agreement with CONE DENIM, America’s largest and most innovative working denim mill, to begin this month. The agreement calls for CONE DENIM to market and develop the use of CRAiLAR Flax in its denim fabric line, which is sold to a broad range of the best global brands in fashion, work wear and casual lifestyle categories. The agreement is through December 2015.

Cone denim will immediately launch Crailar Flax denim developments in its CONE® 3D offering to its existing clients.

Crailar and Cone Denim will jointly introduce Crailar Flax denim developments to Crailar’s current partner brands.

Crailar and Cone Denim will jointly create and manage marketing materials, sales meetings, trade shows, press launches, trade and consumer marketing activities.

Crailar Technologies Inc., offers cost-effective and environmentally sustainable natural fiber in the form of flax, hemp and other bast fibers for use in textile, industrial, energy, medical and composite material applications. Produced using a fraction of water and chemical inputs compared with other natural fibers, CRAiLAR Flax is the newest natural fiber introduction to the market in decades. The Company supplies its CRAiLAR Flax to HanesBrands, Georgia-Pacific, Brilliant Global Knitwear, Tuscarora Yarns, Target Corp., and Kowa Company for commercial use, and to Levi Strauss & Co., Cotswold Industries, Cintas, Carhartt, Ashland, PVH Corp., and Lenzing for evaluation and development. The Company was founded in 1998 as a provider of environmentally friendly, socially responsible clothing.

crailarCrailar flax is supposed to be a highly eco friendly fiber where a kilo of CRAiLAR Flax only requires 17 liters to produce the same quantity of finished fiber — 99 percent less water than cotton, using Field to Market’s research. Factor in far fewer pesticides and herbicides and it increases its eco friendliness . For such reasons, the USDA has designated CRAiLAR Flax Fiber 100% BioPreferred®

CONE DENIM, probably the most well known name in world denim industry , is headquartered in Greensboro, N.C., where its flagship White Oak is located. Its operations there consist of the most modern equipment and technology alongside vintage looms from mid-century denim making. Its has manufacturing facilities in US, Asia and Mexico . It is also one of the top 10 World denim corporations.