By Amanda Zantal-Wiener / Source: Ecosalon

Last week, Olivia Wilde made her debut as the face of H&M’s Conscious Exclusive line, and we have one thing to say: Yowza.

For too many, the idea of sustainable or eco-fashion carries connotations of dresses made of burlap bags or seaweed. Actually, hemp and plant-based fabrics can be hot; our latest green girl crush, Olivia Wilde, makes that abundantly clear in the Conscious Exclusive photos recently released by H&M.

We know it’s about more than the fashion, though; girl crushes don’t come that easily. We already know that Olivia Wilde is one of the greener high-profile gals out there (we’ve talked about her vegan lifestyle before), but after doing our research, we see that there’s so much more to love.

1. About those photos for Conscious Exclusive.

Sure, we’ll begin with the obvious. I’ve never felt particularly motivated to try on a monochrome kimono-style dress, but I am now. “This is how all fashion should be,” Wilde is quoted as saying in H&M’s official Conscious Exclusive 2015 press release. “Great style that’s naturally more sustainable.”

Get your shop on, consciously. Still time for your gifts to make it under the tree http://t.co/sOHN3eFxks pic.twitter.com/2RgvYJwZP1

— Conscious Commerce (@consciousco) December 14, 2014
Image: Conscious Commerce

2. She puts her money where her mouth is.

Talk is cheap. In 2013, Olivia Wilde and c0-founder Barbara Burchfield launched Conscious Commerce: A website that features articles, products and content designed to help us make better day-to-day lifestyle decisions. From a vegan’s guide to Thanksgiving, to eco-friendly gift guides, Conscious Commerce will help us live, as the founders’ welcome letter so astutely puts it, without “being an asshole.”

I’ve been spending so much time in airports that I can no longer pee without 40 strangers in the room.

— olivia wilde (@oliviawilde) March 12, 2015

Read more @ Ecosalon