By Margaret Badore, Source: Treehugger

“We think recycling is fun,” Bert Van Son, the CEO and founder of Mud Jeans, told me.

The Dutch denim company has created a leasing system, called “Lease A Jeans.” Clients have the option of leasing their jeans, for a €20.00 deposit and €5.95 for each month of use for a year. The lease includes repair services, should you rip your jeans. After a year’s lease, the jeans can be swapped for a new pair, bought outright, or simply returned.

The jeans themselves hit just about every box on the ethical apparel checklist. They use GOTS-certified organic cotton or recycled fibers. They’re made in fair-trade factories in Italy, for distribution in Europe.

And of course, the company ensures that every garment that comes back to them gets recycled, and the jeans are made with printed labels instead of leather labels to make recycling easier. The jeans are either re-leased in their used condition, or the cloth is upcycled into other garments, like shoes and sweatshirts. Sweatshirts are also available for lease and purchase.

Read the full article at: Treehugger