by Christine de Leon

Fresh off its capsule collection for Tesco, British eco-fashion label Goodone is launching its own diffusion label. The new “Basics” collection offers ethical shoppers an affordable way to own a piece of the Estethica veteran’s gorgeous color-block designs, which are handmade in London from reclaimed, deadstock, and end-of-roll fabrics.

GOOD GOODS
The Goodone Basics line is edgy, fun, and quintessentially London in its playfulness. Besides its more-attainable price range, the secondary label also differentiates itself from the main collection in terms of color, shifting from monochrome neutrals to a prismatic palette of coral, mustard, teal, and cobalt.
The garments are crafted from jersey and lightweight knit materials, making them perfect for the summer months ahead. The emphasis, as always, is on body-con and tomboyish cuts that both flatter and enhance the female silhouette. “We are all really pleased with our new Basics collection,” Nin Castle, the label’s founder and designer, tells Ecouterre. “It’s great to be able to make sustainable clothing at a really affordable price.”
Another plus? When you purchase directly from the Goodone website, Castle and company can tailor the garment to your specific needs. “It feels so good to be able to offer this service to a wider audience, to make clothes that fit well and feel personal,” she says.
(Source: www.ecouterre.com )