By A.K. Streeter, Source: Treehugger

recycled
H&M is now a global leader in selling fast (and disposable) fashion to the masses. The company, headquartered in Sweden, started as a small store for women’s fashions in 1947 and has grown to a behemoth with stores in most major mega-cities, including in Asia and South America.

H&M believes in what is calls ‘conscious actions’ toward sustainability. Last year it donated 3.5 million garments to charitable causes; it used recycled polyester from 9.5 million PET bottles in garments; and it is the world’s biggest user of organic cotton. Over 15% of H&M’s cotton comes from ‘sustainable’ sources – 10.8% of that from organic cotton fields. That makes it the world’s largest user of organic cotton. It also permanently banned the use of angora wool in its products last year.

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