By Kerstin Tschernigg / Source: EFW


“It’s in your hands!” – Harper’s Bazaar Germany is presenting a unique open call to international fashion students and emerging designers to preserve world crafts and culture. The ABURY Design Experience is an annual contest in search of emerging designers to create an accessory capsule collection using traditional crafts knowledge from different cultures. Winners will receive a travel and production budget of up to EUR 5,000 and will spend up to three months either in Morocco or Ecuador, creating their collection with local artisans. The collections will be marketed and sold under the name of ABURY and the designer. 50% of the profits will be re-invested in education projects in the respective countries.

The winners will not only receive the EUR 5,000 travel and production budget to develop their unique ABURY capsule collection, as well as a full ABURY PR package, but will also be invited to travel to Berlin between July 03-11 to attend exclusive events and valuable Berlin start-up insights, such as this year’s Berlin Fashion Week. ABURY Exclusive Partner KPMG will enhance the winner’s entrepreneurial skills with a one-day financial training workshop on how to write a business plan and give special advice on the specific challenges of the fashion industry. Additionally, for an all-round media coverage, Harper’s Bazaar Germany will cover the winner’s collections and profiles for Harper’s Bazaar Online as well as not only the profiles of the ten finalists will be listed on Not Just a Label, but the winners will receive their unique feature on the website.

Who is behind ABURY?

The ABURY Design Experience is a ground-breaking initiative of Berlin based fashion label ABURY. The main goal is to enable people, emerging designers and artisans, to shape their future with their own hands. The ABURY Design Experience has been created to transform this idea into reality.


Andrea Kolb, Founder and CEO of ABURY, is an incredible social entrepreneur, sustainable thinker, and kind person throughout. As the founder of the communication agency Calliope, she later moved to Marrakesh to open The AnaYela, a city “Palace of Inspiration” and acquired a breakthrough success with her artisan ABURY Design Experience with Media Partner Harper’s Bazaar Germany, Exclusive Partner KPMG Germany, and many more following and supporting. She shared her secret to authenticity with Eco Fashion World.


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