By Jasmin Malik Chua, Source: Ecouterre

Looks like Livia Firth’s Green Carpet Challenge is all grown up. The sustainable-fashion initiative, which used London Fashion Week as a coming-out party of sorts, held a star-studded event on Sunday to launch the inaugural “Green Carpet Collection”. Co-hosted by designer-activist Stella McCartney, who spearheaded the collection, along with Vogue’s Anna Wintour and Net-a-Porter founder Natalie Massenet, the party rallied together the likes of Colin Firth, Paul McCartney, Drew Barrymore, Salma Hayek, Rita Ora, and Samuel L. Jackson at the Royal Institution of Great Britain to toast the Challenge’s first capsule by a single label.

Read the rest at: Ecouterre