By Bridgette Meinhold / Source: Ecouterre
Vittel Couch Converter, Vittel, bespoke fashion, bespoke shoes, custom shoes, custom fashion, eco-friendly sneakers, sustainable sneakers, eco-friendly running shoes, sustainable running shoes, recycled fashion, upcycled fashion, recycled shoes, upcycled shoes, recycled running shoes, upcycled running shoes, recycled sneakers, upcycled sneakers, eco-fashion, sustainable fashion, green fashion, ethical fashion, sustainable style
bottled water company wants Europeans to get off their couch and get moving and to do that, they’ll turn your old couch into a new pair of custom . The French lifestyle brand thinks moving is far more important that tuning into your TV and a shoes inspired by your couch could be just the ticket to get you off of it. Simply send in a picture of your couch to along with a swatch of your couch’s fabric and Vittel will make and send you a pair of couch upholstered athletic shoes.
Vittel estimates that Europeans on average spend about 4,5 hours sitting on their couch. The active lifestyle brand just couldn’t stomach it, so they tried to inspire people to get off their couches with the Couch Converter. Players of the game sent in pictures of their couch along with a swatch of fabric from it. Then shoe designers took that image and swatch to design a bespoke, handmade shoe.
Read more @ Ecouterre
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