By Jasmin Malik Chua, Source: Ecouterre

Adidas made history Friday as the first college-logo brand to sign the Accord on Fire and Building Safety in Bangladesh, a legally binding contract that will hold the sportswear giant accountable for the safety and labor conditions of the factories it employs in the South Asian nation. The company’s move was hailed a victory by United Students Against Sweatshops, which mobilized demonstrations at more than 30 colleges across the country this week to commemorate the six-month anniversary of the Rana Plaza building collapse outside Dhaka.


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