The 13th Annual Marketing Summit, organized by Management Centre Türkiye, brings together thousands of senior managers. It was held on December 5^th and 6^th, 2012 at the Istanbul Convention and Exhibition Centre.

Managing to surprise its participants every year with different themes, the Marketing Summit defined its theme for this year as : “What’s Your Story?” With this theme that assumes that every big brand tells a specific story, we were able to listen to the stories behind world’s biggest brands by the world’s best storytellers, and we experienced how a great story unfolds. One of those stories was Orta Blu. Our Sales and Marketing Director Ebru Debbag spoke about how Orta Blu was born and evolved, projects we’ve made, and the story of the bag that we gave away at the Summit.  The bags weaved in Buldan, Turkey and made in Wadi Al Jamus, Lebanon garnered attention with their “Two villages, One heart” story.

Our Creative Consultant Luca Babini, from Kodezero, has also explained his ideas with his ‘Digital Thinking for Analog Brains’ presentation. We had the chance to meet the people from other sectors and share our ideas.

Stay tuned for our Marketing Summit video!