By Beth Shea, Source: Ecouterre

James Muna isn’t a fan of lip service without action. The Cornell University graduate founded men’s apparel label Bora Wear as a means to deliver measurable benefits to Kenya, where his family is originally from. The socially conscious brand—bora means “best” or “ultimate” in Kiswahili—doesn’t just use traditional African kanga and kitenge textiles, it also gives a significant portion of its profits to an orphanage for HIV-positive children in his mother’s hometown. “Shuttling back and forth between Kenya and the United States made me increasingly aware of the inequities that existed in Kenya, placing a drive in me to make a change,” he tells Ecouterre. “Bora Wear is my way of making Kenya—and eventually Africa—a better place.”