By Jennine Jacob, Source: Eat, Sleep, Denim

branddenim

Once I was at a blogger event, and another blogger walked up to me and said that she didn’t realize I was so “sophisticated.” I am a lot of things, but sophisticated is certainly not one of them. It was then, I realized that sometimes “sophisticated” is a word used instead of mature, which is a euphemism for “old.” Now I’m completely comfortable with my age, and contrary to baby boomer’s attitudes about getting older, I embrace the process. There ARE perks in getting older, like becoming more confident, eating less Top Ramen.

7 For All Mankind seems to have an understanding of this by launching a new line of denim, Jen7. Somewhat. As Denimology puts it, “Jen7 is confident, cultured and classic. She has lived life and knows what she needs; once she finds it, she is a fan for life.” Denim Blog hails Jen7 as the jean for the “working mom.”

Translation: Jeans for women over 40.

Even the lookbook uses a model, who is ageless. She could be in her 30′s or maybe 40′s, as opposed to the younger models used in most denim lookbooks. The styling though? As someone near 40, I can say, it’s a bit conservative. Even if I were older, I don’t think I would dress that way. Kind of like, I’ll never be old enough to shop at Ann Taylor. Hopefully.

That said, what’s interesting about Jen7, other than its fit is supposed to cater to the needs of a sophisticated woman. Does it work wonders in butt lifting? Back to my point, the thing that I find interesting is that this line embraces getting older. So, maybe after all, fashion designers are realizing age really is nothing but a number.

branddenim3

branddenim4

branddenim5

See more at: Eat, Sleep, Denim