By Jennifer, Source: Denim Blog

GENETIC has teamed up with Model/Actress Liberty Ross to create a capsule collection. The collaboration got underway after Liberty hit it off with GENETIC founder, Ali Fatourechi at a party and the collaboration was born.

Fatourechi explained, “For me, Liberty represents this girl who I always thought is the Genetic girl. She has this healthy arrogance that I think is so contagious.” Ross described GENETIC as ” They are the most comfortable jeans. You literally feel like you’re in your sweats. Ali gave me carte blanche to do whatever I wanted to do. It’s been fun, pulling from aspects of my life and using the design work I’ve seen and loved as a model.”

The collection features 7 pieces, including jeans, a jacket and romper and prices start at $176. The collection is available now in Neiman Marcus, Curve, Elise Walker, and Ron Herman. Check out the look book below. I love the edgier styles of the collection and love the way that these photos were shot, they remind me of a magazine editorial. What do you think of the collection?

See more at: : Denim Blog