By Sandeep Agarwal, Source: Denim and Jeans

Rialto

It’s strange how a small hand painted denim brand born one year back in 2013 ,with a totally non-conventional production concept , can be featured on Vogue and be a favorite of large number of models, musicians and fashion editors. Born in 2013 and 100% hand-crafted in Venice, California, Rialto Jeans (RJP for Rialto Jeans Project)  denim line has received apt media coverage.  Featured in Vogue’s, Need It Now: Jane Herman Bishop from Vogue says “Maybe it’s because 20 years have passed already since Kate Moss wore a pair of Calvin Klein paper-bag boyfriends splashed with bold, acrylic colors in Vogue that the heavily painted jean feels ripe for a revival? Or, perhaps it’s that painted jeans are just the most natural next thing, after printed ones.”

Each pair of RJP jeans are unique. Vintage and contemporary styles are sourced from flea markets and hand painted by Erin Feniger– Founder & Designer of the project in her garage at home in Venice.CA. Feniger sources vintage denim from reputable brands such as Levi’s and hand paints them in her Venice, California studio. The result is an entire line of artfully paint spattered jeans. Erin found herself picking up a paintbrush as a form of therapy when diagnosed with a rare autoimmune disease that makes her extremely sensitive to heat.  Their motto Denim doing good is substantiated as for every pair sold (jeans are $200 ; jean shorts are $100) $40   goes toward art therapy programs at the Children’s Hospital Los Angeles. So its the deadly tri combination of Art , Recycling and Philanthropy that forms the base of the RJP.

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