By Kristen Philipkoski / Source: Eat, Sleep, Denim

ERika Strömkvist, founder, designer and creative director of Ström is a native or Northern Sweden and first worked as a model in her early career. In the early 90’s she worked with Nicolas Ghesquire, Marc Jacobs, Ann Demeulemeester and others. Lucky for us stateside, the Los Angeles designer now creates made-in-USA jeans and more.

Says Strom: ”I always incorporate traditional Scandinavian qualities representing functionality, modesty, equality and beauty into every piece of my collection. For me fashion is about feeling and looking good without trying too hard. STROM Brand is about the right attitude, understated and streamlined, to enhance your own unique style.”

With this latest lookbook: Mission accomplished. Will you say yes to pleats?? They are a naturally progression of high-rise, no?

Read more @ Eat, Sleep, Denim