By Lorna, Editor / Source: DenimBlog

Levi’s are really excited to announce Alicia Keys as one of the faces behind their new Fall/Winter 2015 ‘Live in Levi’s’ campaign! This series of unique stories illustrates how the world Lives in Levi’s, featuring musicians and showcasing their talents.

The Live in Levi’s Project features Alicia Keys, Kurt Vile, Ibeyi, Benjamin Booker, Kavka Shishido and Ryn Weaver showing off their personal style and individuality, capturing the confidence people get from a pair of Levi’s® — a confidence that gives them the courage to take the next step in their lives and musical careers. Fans are encouraged to demonstrate how they’re taking their own significant steps in Levi’s®, with user-generated content creating a living showcase of global Levi’s® fans.

This Project has brought to life the Live in Levi’s® brand campaign. The project also invites fans to contribute their own real-life Levi’s® moments by using the hashtag #LiveInLevis across Facebook, Twitter, Instagram and Weibo.

You can see Alicia Keys here rocking a pair of black skinny Levi’s jeans from the new collection, teaming them with a black leather jacket, a black top and some boots. I love this look on her as I think it’s really edgy. You can also watch her video just below and check out the collection at Levi’s by clicking here.

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