By Abbie Stutzer / Source: Ecosalon

Levi’s jeans are pretty sustainable. Don’t believe us? The company recently calculated just how much water it takes to produce its jeans. All in all, the water usage it takes to make a pair of the company’s jeans is rather low.

According to Levi’s “Life Cycle Assessment,” it only takes 2,835 liters of water to produce a pair of the company’s popular 501 jeans. The company has been able to curb its water usage in a number of ways:

The company works with the Better Cotton Initiative (BCI). BCI works to make “global cotton production better for the people who produce it, better for the environment it grows in and better for the sector’s future.”

The company also has recently created “water saving and recycling processes to their manufacturing facilities.”

In addition to doing a lot of internal work to make its jeans more environmentally friendly, Levi’s is also urging its customers to consider water usage when caring for their jeans. The company urges its consumers to wash jeans after several wears and to use cold water when washing . Levi’s also asks buyers to line dry their clothing rather than use a conventional dryer. The company came out with is “Life Cycle Assessment” before World Water Day (March 22).

Read more @ Ecosalon