My brother Van DiBernardo, a former DKNY shoe designer, went on full disability from the complications of a chronic illness. Because heat worsens the side effects of most chronic conditions, he developed a cooling vest that improves endurance for anyone challenged by heat, not only the compromised, but athletes, golfers, and aging baby boomers.

The first version of Coolture was produced in a brown washed denim because, as Van explained, “Denim is this the new tweed. It can walk into any room”.

Coolture was soon to run out of its limited edition brown denim cooling vest, but plans to return to the popular story soon!