By Sandeep Aggarwal / Source: DenimsandJeans

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The high street giant – GAP – is looking at innovative ways to remain in customer focus as it faces daunting challenges in sales. It is now launching an in-store* service that will allow you to customize your denim any way which you want. This means that once you have bought the jeans, you can personalize it further.

The ‘Denim Addicts ‘ service as they call it , sounds easy and customers have to take appointments at the local store where specialist advisors will assist in the customization process.

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You could select for a number of decorations and embellishments including star-shaped studs, oval patches, Union Jack pockets or silver circle studs. There’s also you have the option to get hemmed or distressed offer, which allows you to either wait and take away your freshly hemmed jeans there and then, or pick them up the next day. The service , which takes about 20 minutes , is meant to be FREE !!

But Gap wants you back ! Every customer will receive a loyalty card in-store stamp for every pair of jeans purchased. Then, when you’ve made it to four stamps, you’ll get a free pair of jeans. FREE.

*Participating Stores:

LONDON: Oxford Street, Oxford Circus, Regent Street, Kings Road, White City, Brompton Road, High Street Kensington, Canary Wharf, Bluewater , Brent Cross, Islington, Kingston. NORTH: Leeds, Liverpool, Manchester Trafford Centre, Manchester City. MIDLANDS: Birmingham Bullring. SOUTH: Milton Keynes, Oxford, Guildford, Stratford, Bath, Bristol Cribbs Causeway, Exeter, Brighton. IRELAND: Arnotts, Dublin, Dundrum. SCOTLAND: Edinburgh, Glasgow. WALES: Cardiff.”

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