By Lorna, Editor / Source: DenimBlog

7 For All Mankind have teamed up with Giambattista Valli to create ‘A Collision of Contemporary and Couture’! You can see from the images below that this is an extremely wild, fun and daring collection, using such bold colours and prints, combining them with some tailored and classic fits. I am in love with the pink and red tones here! What do you think of it? You can read more about the collection from the press release just below!

The rarefied world of Haute Couture and the refined ease of premium denim are an unexpected combination. Unlikely matches, however, produce powerful results. 7 For All Mankind teams up with Giambattista Valli to create a decisively contemporary capsule collection that marries Valli’s own attention to cut, proportion, construction and posture with 7 For All Mankind’s quest for perfect shape, immaculate fit, luxurious fabric.

Giambattista Valli sums the essence of his style as: timeless, ageless, effortless. 7 For All Mankind shares the same values, with an emphasis on innovation. Adding luxury to the world of denim makes for a challenging creative dialogue.

“Denim fascinates me, as I am naturally drawn to exploring new grounds. In this respect, 7 For All Mankind is an excellence, so pairing with them came as a natural choice” says Giambattista Valli. “I used denim as a canvas onto which project my vision, thinking of a decidedly young, multicultural clientele of glamorous Valli girls. I worked on both shapes and fabrics, delivering jeans with a strong identity, quite unique for cut and treatment”.

The collection merges Valli’s signature with 7 For All Mankind’s leadership in the contemporary segment, reinterpreting the high waist skinny and wide-leg flare styles through sharply feminine cuts, colors and prints.

“Giambattista Valli’s unique and fresh point of view is unparalleled, especially when coupled with his foundation and start in the design world,” says Barry Miguel, President of 7 For All Mankind. “His interpretation of denim is quite remarkable and I love the way he has merged his Haute couture world with our world of denim.”

Read more @ DenimBlog