By Lorna, Source: Denim Blog
Joe’s has also released its Fall/Holiday 2013 ad campaign, which was shot by photographer Ellen Von Unwerth with a video short by director Kim Jacobs, entitled Lost On Level 3. The campaign features models Bambi Northwood-Blyth, Jodie Smith, Lana Zakocela and Sam Hayes, and was shot in LA’s iconic Bradbury Building.
Known for its love of story-telling, the Joe’s campaign features the latest for the Fall and Holiday seasons, capturing the timeless yet modern denim and lifestyle pieces for men and women, shot against a jazzy clarinet and trumpet tune reminiscent of the 1920′s. “Every season our collection and designs carry a personality that is translated and woven into a unique storyline for our ad campaign. It is exciting to see it all come to life in this medium,” said Joe Dahan, creative director and founder of Joe’s®.
The campaign features the newest pieces from Joe’s Fall/Holiday ’13 collection. The collection includes the new Tailored by Joe’s, a menswear-inspired sleek fitting denim suit capsule collection reminiscent of the 1970’s power suit, as well as men’s and women’s outerwear, including the Meredith Oversized Blazer, Noelle Brocade Coat and the Leather Lapel Jacket. The collection is available at Joe’s Retail Boutiques, Joesjeans.com, department stores and fine retailers worldwide.
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