By Kristen Philipkoski / Source: Eat, Sleep, Denim

Guess is taking a decidedly atypical direction with its A$AP Rocky collaboration and campaign, and the results are really fun and refreshing. This video isn’t naughty in the typical overtly-sexy Claudia Schiffer way, but in a “let’s break into the Guess warehouse and steal stuff” kind of way. It’s all in good fun, of course, and is super fun to watch!

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