By Christina Dean / Source: Ecouterre


Hong Kong and China’s fashion and media glitterati gathered and the world watched online on Wednesday 21 January as 10 emerging fashion designers from Asia and Europe put their textile-waste-reducing collections, and their visions for a more sustainable industry, firmly on the runway during the much-anticipated The EcoChic Design Award 2014/15 Grand Final.

Collectively the sixty outfits, created using the zero waste, up-cycling and reconstruction sustainable design techniques and following the competition’s ‘Modern China Chic’ creative brief, sashayed down the runway at Asia’s biggest fashion week – Hong Kong Fashion Week – as the finalists battled it out in this explosive sustainable fashion design competition to get their hands on the main prize. This was to design the first ever up-cycled collection for China’s leading luxury brand, Shanghai Tang and with this the chance flex their fashion prowess on Shanghai Tang’s supply chains to reduce waste whilst getting their own-named collection onto the rails and hangers of Shanghai Tang’s customers around the world.

And it was the uber-talented, Kévin Germanier from the UK who wowed the judges and the 500 packed audience with his six-piece sustainable collection, which he made by up-cycling a variety of secondhand textiles including old Swiss army blankets combined with polyethene.

“I wanted to show that you can use waste but still can create high fashion,” said Kévin Germanier.

And this is just what he did.

Read more @ Ecouterre